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5 Basic Lessons of Marketing (Or, How To Win Some)
I could go on about search engine optimization, or how to take better pictures, or go into the whole philosophy of Winnie the Pooh, but this is easier, more basic, and I believe more necessary. Five...
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How to Run Successful Online Promotions
That’s the nature of life, and that’s the nature of business. And it seems that as I navigate my way further into the trenches of running an online business, I learn a little bit more every day from...
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Key Elements of Advertising your Craft Business
Promoting your online store and your craft product line is just as important as making the craft projects you sell. There are a few key elements to promotion, marketing, and merchandising any product...
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Make Promotional Products a Priority for Your Business
Once your crafty business is up and running, there are things you can do to promote it so that you drive more traffic to your store, designs, or blog. Besides using social media to spread the word, you...
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Promote Your Business Online and Offline
In order to make your craft business successful, no matter what kind of business you are running, you need customers or an audience. To attract people, you need to get the word out. This part of...
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How to Build Your Online Brand
There are numerous reasons for artisans to have an online presence, even if you only sell locally or haven’t yet begun to sell your creations. Community There are forums and groups online for...
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Crafting for a Cause
Using your passion to raise awareness and support causes you believe in can be a great marketing technique for your creative business. It doesn’t matter if you use recycled materials, offer a discount...
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5 Shoestring Marketing Tips
One of the things about having my own creative business that seems to take extra bravery and skill is marketing. If you are like me in that you are not independently wealthy you also need to find ways...
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Tis’ the Season: Holiday Marketing
Just when you thought craft show season was over and you’d get a chance to catch up on some back-work, here come the holidays! Which is also great news if you were worried about your sales slowing...
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Easy Ways to Run Giveaways on Your Blog
I know we’ve talked about giveaways with you before and how they can be a great way to increase your readership and gain exposure, but what we forgot to talk about were the ways that you can host a...
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Are you a Freelancer or a Consultant? Would You Like to Be?
With the huge numbers of people out of work or underemployed it’s no wonder that more and more people are considering freelance or consultant work. If you have a great deal of expertise in a particular...
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How to Drive Traffic to Your Handmade Business
I love when people in a community get together and give each other advice. Especially when it comes to something that everyone is looking to learn how to do better – like run a handmade business or...
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Does Your Creative Business Have a Voice?
This is something I have been thinking about quite a bit lately as I re-structure and re-organize my own business. Whether you realize it or not your business has a voice. In your email, printed...
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Shameless: Ten Fabulous Free Ways to Market Brand You!
One of the biggest challenges for creatives is getting your message to break through the buzz. The internet is literally packed with DIY and craft blogs and sites. Just spend an afternoon surfing the...
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Finding The Product For Your Market
You probably think that title should be FINDING THE MARKET FOR YOUR PRODUCT, right? Nope. Even if you’ve made eleventy hundred doodads it doesn’t mean they will sell – or are selling. You can sit at...
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Marketing 101
Marketing is an essential part of business. What’s surprising is that many people aren’t completely sure of what it entails. People often associate marketing with advertising and promotion, but this...
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Start A Newsletter: Craft Business Resolutions for 2014
There are many tools out there for marketing a business, from blogs and Facebook pages to viral videos and the prettiest pictures made for Pinterest. All of these are very beneficial, and can certainly...
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Marketing Ideas You Haven’t Thought Of
Are you in a place where you need more customers? This usually happens when you’ve sold your handmade items to everyone you know (and their grandmother) and you aren’t quite sure how to break out and...
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Breaking Down E-Mail Marketing: Where to Start
If Facebook, Twitter, and Pinterest went away tomorrow, how would you reach your customers? Back in 2003, I started my email list over at Constant Contact because that was all I had access to. Building...
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Breaking Down E-Mail Marketing: Reaching Your Audience
If you read Part 1 in this series, then you know how important it is to start an email newsletter. But how do you achieve the best results and make sure your newsletter is actually seen? Keep These...
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